A Fresh New Look
After a two year process, Wendy's begin to roll out their new branding. The new brand mark is definitely more modern and streamlined. Wendy's is steeped in history and heritage, so doing a drastic change did not make sense. I believe they took a more subtle approach. The old fashioned type was replace with a more casual and relaxed script. Personally, I would have loved to see the other options that was presented. Wendy's herself got a cleaner look and more of a graphic depiction. Even though I am not that excited with the new look, I still think it was a much needed update that will refresh the brand.
